# Net Profit Margin Definition, Formula and Example Calculation

The typical profit margin ratio of a company can be different depending on which industry the company is in. The Net Profit Margin (%) measures the percentage of earnings remaining once all operating and non-operating expenses have been deducted from the revenue generated in the period. The net profit margin ratio is used to describe a company’s ability to produce profit and to consider several scenarios, such as an increase in expenses which is deemed ineffective. Operations-intensive businesses such as transportation, which may have to deal with fluctuating fuel prices, drivers’ perks and retention, and vehicle maintenance, usually have lower profit margins. Automobiles also have low-profit margins, as profits and sales are limited by intense competition, uncertain consumer demand, and high operational expenses involved in developing dealership networks and logistics.

In a nutshell, net income is the amount of money your business generates after paying all expenses. And, expressing this as a percentage can be a good way to assess profitability. Because companies express net profit margin as a percentage rather than a dollar amount, it is possible to compare the profitability of two or more businesses regardless of size. In the first section of our net profit margin modeling exercise, we’ll start with the income statement assumptions.

Of course, you pay operating expenses and taxes from this total sales revenue. What you have left is the profit margin that reveals your company’s financial health. That’s why business owners use accounting software to measure the net profit they make for every dollar of revenue.

## Net profit margin vs. gross profit margin

Gross profit margin is the gross profit divided by total revenue and is the percentage of income retained as profit after accounting for the cost of goods. Gross margin is helpful in determining how much profit is generated from the production of a company’s goods because it excludes other items such as overhead from the corporate office, taxes, and interest on a debt. The net profit margin is perhaps the most important measure of a company’s overall profitability. Expressed as a percentage, the net profit margin shows how much profit is generated from every \$1 in sales, after accounting for all business expenses involved in earning those revenues. Larger profit margins mean that more of every dollar in sales is kept as profit. Net profit margin also reveals a company’s ability to control operational and overhead costs.

Net profit margin measures the amount of net income or profit you generate from sales revenue. It reveals the percentage of net sales revenue you have after paying for operating expenses, amortization, income taxes, interest, and depreciation. The net profit margin measures the profits of a business as a percentage of total revenue. Along with other metrics, the net margin is used to make data-based decisions about how effectively a company uses its revenue. Each industry has different profit margins, so it is important to consider all possible factors when evaluating the net margins of different companies. Instead of getting carried away with big numbers and gross profits, a simple calculation to find a company’s net profit margin can give you a more realistic picture of how a company is doing.

## Hypothetical Example of Net Profit Margin

The net profit margin shows how much of each dollar of revenue flows down to the company’s net income (i.e. the “bottom line”). Even though McDonald’s net income is much higher than Wendy’s, their net profit margins are very similar. Also, a company may delay a variety of discretionary expenses, such as maintenance, to make its net profit ratio look better than it normally is.

• A company’s net income is its gross profit minus its cost of goods sold, or COGS.
• Gross profit margin tells you the gross margin of a company without accounting for taxes, COGS, interest, or other expenses.
• Companies with high property plant & equipment (PP&E) assets will be affected by higher depreciation expenses, lowering the firm’s net profit margin.
• This exercise demonstrates that management-specific accounting policies can misconstrue margins.
• The net profit margin, or simply net margin, measures how much net income or profit is generated as a percentage of revenue.

This ratio provides an indication

of the buffer available in case of higher costs or lower sales in the

future. If interpreted at face value, we’d say that Company C is the most efficient at running its operations and turning revenue into net income. The more debt that a company holds on its balance sheet, the greater its interest expense will be – all else being equal. The measure could be modified for use by a nonprofit entity, if the change in net assets were to be used in the formula instead of net profit. Profitable businesses can make for good investments, so if you’d like to get started investing today, head over to our broker center.

## Net Profit Margin Calculator

Here, we can gather all of the information we need to plug into the net profit margin equation. We take the total revenue of \$6,400 and deduct variable costs of \$1,700 as well as fixed costs of \$350 to arrive at a net income of \$4,350 for the period. If Jazz Music Shop also had to pay interest and taxes, that too would have been deducted from revenues. For example, a company can have growing revenue, but if its operating costs are increasing at a faster rate than revenue, its net profit margin will shrink. Ideally, investors want to see a track record of expanding margins, meaning that the net profit margin is rising over time.

• So much of financial analysis — for business owners, managers and investors alike — boils down to ratios.
• To adjust the value into percentage form, you’d need to multiply the value by 100.
• This ratio provides an indication

of the buffer available in case of higher costs or lower sales in the

future.

• As an example, if you own a restaurant, this would include all of the ingredients, packaging, and other items that are sold to customers.

While this is common practice, the net profit margin ratio can greatly differ between companies in different industries. For example, companies in the automotive industry may report a high profit margin ratio but lower revenue as compared to a company in the food industry. A company in the food industry may show a lower profit margin ratio, but higher revenue. When calculating the net profit margin ratio, analysts commonly compare the figure to different companies to determine which business performs the best. Net profit margin is a strong indicator of a firm’s overall success and is usually stated as a percentage.

## What Is Net Profit Margin? Definition, Formula, And Examples

Founded in 1993 by brothers Tom and David Gardner, The Motley Fool helps millions of people attain financial freedom through our website, podcasts, books, newspaper column, radio show, and premium investing services. It’d be inappropriate to compare the margins for these two companies, as their operations are completely different. A jewelry company that sells a few expensive products may have a much higher profit margin as compared to a grocery store that sells many cheap products. Net income is also called the bottom line for a company as it appears at the end of the income statement.

This figure, expressed as a percentage, is also known as the business’ net profit margin. This can be useful for comparing similar businesses to one another, or for comparing the performance of a business to its own historical results. High-profit margin sectors typically include those in the services industry, as there are fewer assets involved in production than an assembly line.

## Net Sales or Revenue Vs. Net Income

Below is a video explanation from CFI’s Financial Analysis Fundamentals Course of how net profit margin is calculated and what it means when analyzing a company’s performance. Net profit margin can be influenced by one-off items such as the sale of an asset, which would temporarily boost profits. Net profit margin doesn’t hone in on sales or revenue growth, nor does it provide insight as to whether management is managing its production costs. Investors can assess if a company’s management is generating enough profit from its sales and whether operating costs and overhead costs are being contained.

If we divide each net income figure by the revenue amount, we arrive at the net profit margin for all three companies. The concerns around the net margin metric stem from the shortcomings of accrual accounting, or more specifically, the potential for discretionary management decisions that could skew earnings. Net profit is not an indicator of cash flows, since net profit incorporates a number of non-cash expenses, such as accrued expenses, amortization, and depreciation. As an example, if you own a restaurant, this would include all of the ingredients, packaging, and other items that are sold to customers. Management may reduce long-term expenses (such as research and development) to increase their profit in the short-term.

It’s the least investors and entrepreneurs can do to learn about profitability. However, if you’d rather not calculate the financial metrics yourself, investment portfolio management software can help. Gross profit margin tells you the gross margin of a company without accounting for taxes, COGS, interest, or other expenses. You can calculate the gross profit margin by dividing the gross profit by the total revenue. Net Profit Margin (also known as “Profit Margin” or “Net Profit Margin Ratio”) is a financial ratio used to calculate the percentage of profit a company produces from its total revenue.